Boost you or your team’s digital marketing knowledge and confidence with this intensive digital marketing essentials course designed especially for B2B professionals.

Get to grips with digital marketing jargon, the digital marketing channel mix and how to measure and strategically plan your digital marketing activity.

This course has been designed specifically to support B2B Marketers, Sales People keen to understand the digital marketing landscape or just any B2B professional looking to better understand the digital marketing world. 

After completing this course you will feel confident that you know about everything that you, 'need to know about' when it comes to B2B digital marketing in this fast paced digital world.

We're all busy people, so we’ve designed each module within this course to be around 5-15 minutes - so that you can learn in easily digestible bite sized chunks.

“Because… business is digital “

Who this course is for?

Individuals looking for Training

Are you an individual looking to upskill in B2B digital marketing fundamentals? If so… you’re in good hands. You may be a marketer - but your knowledge of digital is limited, perhaps you outsource to agencies or focus more on events and offline marketing activity. This course is designed for those with low or limited digital knowledge - designed to bring you up to speed so you feel confident and competent, helping you with pitches, proposals, managing agencies and generally building your digital know-how and wider understanding. Purchase this course as an individual and get instant access to the course and all the course materials. And be sure you won’t be learning on your own! There is an option to join the discussion below each module and get involved in group learning. If you have any questions we’ll be on hand.

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Businesses looking for Team Training

Are you a HR or learning director, CMO or a professional within an organisation looking to raise the digital literacy across your whole team, or your marketing team? If so… you’re in the right place. This course has been stress tested across organisations, both with teams in marketing and those in the wider business. We’ve positioned the course so there is ‘scaled’ pricing for teams. Simply get in touch using the contact form for bespoke prices for whole teams to be enrolled onto the course. Plus, you’ll be able to find out more about other enterprise features such as course analytics so you can track your teams learning progress too.

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1.The Digital Marketing Landscape

Over 50% of the world's population is now connected to the internet. Understand the digital marketing landscape and the latest digital stats and facts.

3.Paid, Owned & Earned Media

Learn key digital marketing jargon and explore the different aspects of Paid, Owned and Earned Media.

5.Search

On average B2B researchers do 12 searches prior to engaging on a specific brand’s website. In today’s digital first world - you’ll understand the power of Search for B2B.

7.Email Marketing

The third most influential source of information for B2B audiences - and the channel most B2B marketers are most comfortable with. Learn how to make email work even SMARTER through the use of automation.

9.Measurement & KPIs

Only half of B2B marketers are using data to inform business decisions. Understand why it’s important to make sure you have strong measurement foundations in place.

2.The Customer Journey

The all-important Customer Journey and why it’s critical to understand your customer and the digital journey they take with you.

4.Social Media

Social media is complex. Learn how to optimise this powerful channel for your organisation – considering organic and paid social – and how to utilise the most popular B2B social media platform, LinkedIn.

6.Content Marketing

Content plays an important role in the customer journey and driving sales. Understand the different types of content that are applicable throughout the B2B marketing sales funnel.

8.Paid Media

Paid online advertising can give your organisation highly targeted reach and exposure in a cluttered digital landscape. Understand advanced targeting, creative content and key measurement options now available.

10.Digital Strategy

Bringing it all together. Be objectively driven, align activities with organisational goals and have a clear purpose and focus for each of the activities within your Digital Marketing Strategy.

“A really great introduction to the world of Digital Marketing. The use of bitesize modules meant that our teams could complete this as and when it suited them. As it was a non-tailored, beginners course, it was suitable for all of our employee’s, and every level of the agency were able to take part and either build or refresh their knowledge. A very engaging and useful course that covered a broad range of topics!”

— Director, Talent & People, Havas Life Medicom

“I very much enjoyed the training, it added a lot of value to the team”

— Innovation and partnerships director, MedShr

“The ‘Digital Marketing 101 for B2B’ has been a fantastic platform for building my confidence in all things digital marketing. Sarah and Michelle are absolute experts in their field, and have created a course and training style that is simple, informative, practical and proven extremely useful for me and my team. The learnings I have gained from this course will enable me to confidently pitch and implement digital marketing initiatives into our overall b2b marketing mix. Can’t recommend the course more!”

—  Juliet Austin, Commercial Marketing Lead, LADbible Group

“I found this course very insightful. I have a non-digital marketing background, the content was pitched at the perfect level for me. There were many lightbulb moments! ”

— Director, UK Business Mentor